Webinars have become increasingly popular, but the viewers are getting more and more demanding. Many of them cannot watch the event online in real time and are waiting to get access to the already recorded webinars whenever they wish. This is why providing a flexible webinar viewing experience is a must. How to do it wisely? What tools to use? How to organize webinar libraries ready to use?
In this blog post, we'll discuss the benefits of setting up a webinar recording portal and how best to use evergreen webinar content.
What are webinars on demand?
Webinars on demand are pre-recorded events that are stored and made available for viewers to watch at their convenience, rather than requiring attendance at a live event. This format allows participants to access the content whenever it fits into their schedule, offering flexibility and ensuring that people who are interested in the webinar topics but unable to attend live sessions do not miss out on valuable information.
These on-demand webinars are typically kept in a digital library or a webinar recording portal where individuals can easily search for and select topics that interest them. Viewers can often pause, rewind, and fast-forward through the webinar, making it easy to focus on key points or review complex information.
This format is particularly useful for creating evergreen content that maintains its relevance and continues to educate and engage new audiences over time. For organizations, webinars on demand represent a cost-effective way to maximize the return on investment in webinar production by extending the lifespan and reach of their content.
The power of an on-demand webinar library
The webinar library serves as a centralized hub for all your recorded webinars. It offers numerous benefits for both the content creator and the audience. Here’s why an on-demand webinar library is a game-changer:
- Increased accessibility
With a webinar recording portal, your content is accessible anytime, anywhere. This flexibility caters to different time zones and busy schedules, ensuring that your audience can engage with your content when it suits them best.
- Evergreen content
Evergreen webinar content remains relevant and valuable over time. By making your webinars available on-demand, you can continue to generate leads and provide value long after the live event has ended.
- Enhanced engagement
Offering on-demand webinar viewing options encourages continuous engagement. Viewers can pause, rewind, and rewatch parts of the webinar, ensuring they fully grasp the material. This level of control enhances the learning experience.
Best practices for webinar recording access
To maximize the benefits of your webinar library, follow these best practices:
- Easy navigation
Ensure your webinar recording portal is user-friendly. Organize webinars by topic, date, or series, and provide search functionality to help users find the content they need quickly.
- Quality content
Maintain high production quality for your recorded webinars. Clear audio, high-resolution video, and engaging visuals are crucial for keeping your audience’s attention.
- Detailed descriptions
Each webinar listing should include a detailed description, key takeaways, and a speaker bio. This information helps viewers understand the value of the content before they commit to watching.
- Registration options
For lead generation, consider requiring users to register before accessing on-demand webinars. This approach allows you to capture contact information for future marketing efforts.
- Promotions and updates
Regularly promote your on-demand webinar library through newsletters, social media, and your website. Keep the library updated with new content to encourage repeat visits.
Creating a webinar library with on-demand webinar viewing options is a strategic way to extend the life of your content and engage a broader audience. By following best practices for webinar recording access and providing flexible webinar viewing, you can ensure your webinars remain a valuable resource long after the live event has ended.
How can LiveWebinar help?
LiveWebinar offers in-built recording storage and a recordings editor that are easily accessible and always at hand. Depending on the plan that you choose, you have a different number of recording hours available. Check out the plans here. You can also expand your account’s recording time with add-ons, which gives you flexibility and lets you achieve your goals depending on your needs.
Ready to transform your webinars into an evergreen resource? Start building your on-demand webinar library today and provide your audience with the flexibility they need to stay engaged and informed.
Sign up for an account with LiveWebinar and explore how our platform can help you create a seamless and accessible webinar recording portal!