A complete webinar solution simply doesn't exist without numerous integrations and webhooks to be used within it. Integrations and webhooks can be a tricky thing to get your head around, but they're also crucial for any business that wants to move forward with their webinar software.
In this article, you'll find 7 of the most important integrations and webhooks every business should have. What's more – we do have them handy for you at LiveWebinar.
What are integrations?
Integrations can be used to connect webinar software with third party services that you would like to use within your business. They're a great way of adding functionality and increasing the value of any online meeting or webinar solution.
#1 Integrate your webinar software with CRM solution
This is probably the most important integration you can make, as it enables all of your webinar-related data to be properly tracked. With a CRM solution integrated with your webinar platform you'll have everything recorded and ready for reporting purposes - from lead form submissions to session engagement data.
The best part about this? You're able to use any popular CRM solutions on the market today! Pipedrive or Salesforce are just some examples of integrations that work really well with your webinar software. monday.com also offers an easily integratable CRM solution that helps manage all CRM processes from your sales pipeline to contact management all the way to customer onboarding. Find out which one works best for you by trying them all! You should also mention that not only does an integration allow businesses to track their leads more accurately but they will also increase conversion rates because users won't have to leave the webinar platform.
Why should you integrate your webinar software with CRM solution?
Integrating your webinar platform with a CRM solution allows you to have all the information recorded and ready for reporting purposes.
Pipedrive or Salesforce are just two examples that work well with your webinar software. Find out which one works best by trying them both! Not only does an integration allow businesses to track their leads more accurately but they will also increase conversion rates because users won't have to leave the webinar platform.
Why should you integrate your webinar software with CRM solution, then? This is probably the most important integration as it enables all of your business data related to meetings, conferences, etc., be properly tracked. With a CRM integrated into this aspect of your webinar software, you'll have everything recorded and ready for reporting purposes - from lead form submissions to session engagement data. You should also mention that not only does an integration allow businesses to track their leads more accurately but they will also increase conversion rates because users won't have to leave the website or webinar platform itself.
#2 Integrate your webinar software with lead generation tools
Integrating your lead generation tool to your webinar software is a great way of ensuring that you have an automated process in place for gathering more leads. Lead generation tools work by sending out targeted messages on social media platforms, which allows businesses to generate more high-quality leads with ease.
This integration can be done both ways; if you want the ability to add users who are attending any upcoming events into a list - whether they're subscribers or not - then this type of integration will come really useful! You should also mention how it's important that all marketing and sales teams stay up-to-date with their prospects.
Why should you integrate your webinar platform with lead generation tools?
Integrating your webinar platform with a lead generation tool allows you to automatically add users who are attending any upcoming event into an email list. This integration can be done both ways, allowing businesses the ability to add subscribers and attendees of their events into a single prospecting database that everyone in marketing and sales is able to access at all times.
Why should you integrate your webinar software with lead generation tools? You'll be creating targeted messages on social media platforms that will generate more high-quality leads for business owners. It's also important that all teams stay up-to-date about prospects so it makes sense to have them all using one centralised place where they're able to view information from multiple sources without having too many tabs open etc.,
#3 Integrate your webinar platform with email marketing tool
Any business that wants to stay relevant and up-to-date with their audience will need a way of notifying them about upcoming webinars. Email marketing is the perfect solution for this, as it enables businesses to contact all users who are subscribed (or unsubscribed) without having any issues along the way!
Why should you integrate your email marketing tool with webinar platform?
Email marketing works really well in pair with webinars. Leads you generated through your webinar solution can be translated into deals if your integration allows that. With a single platform, marketers can set drip campaigns based on user behavior and target specific audiences in order to increase conversions.
Integrations like this make it easier for marketers to save time while still delivering great results. Integrate your webinar software with email marketing tools so that you have the ability to send out targeted messages about upcoming events without any issues.
#4 Integrate your webinar platform with Zapier or Integromat
Integrating your webinar platform with Zapier or Integromat is a good way of adding more automated processes to existing workflows. This type of integration can be used for various things, such as sending meeting invites to users who have registered and paid for an upcoming event!
Integrations like these are crucial when you want to ensure that everything runs smoothly without the need to manually set up any workflows between different services. You'll also save time while increasing conversions at the same time!
#5 Integrate your webinar platform with Moodle
Moodle is a learning management system with tons of features that can be used to boost the overall education process within any organization. Integrating your webinar software with Moodle will allow you to provide users with access to recorded sessions whenever they want, which is great for those who are unable to attend live events.
This integration works both ways; if you're using an LMS and need more engagement then this type of integration can prove invaluable! You should also mention how it's perfect for salespeople who have no time at all - as demonstrated in numerous studies - because it allows them to learn while on the go or even when commuting.
#6 Integrate your webinar platform with Slack
Slack is a cloud-based messaging app that's perfect for when more collaboration and integration with other tools is needed. This type of integration works best if you're using Slack every day - as your team probably does!
Integrating your webinar platform with Slack will enable users to send invitations and poll in Slack right through the chat interface, which makes inviting people to upcoming events much easier than before. You should also mention how it can help save time while increasing conversions at the same time by integrating this tool into an existing workflow.
#7 Integrate your webinar platform with Video Players
Video players are great for hosting recorded webinars, but only if you're able to add branding and other details throughout the player itself. Integrating your video platform with a webinar tool will allow users to include custom HTML code into their players without any issues along the way!
When done properly, this type of integration can help increase conversions by up-to-20% - which is something that every business owner should have in mind when looking for more ways of boosting their bottom line! You should also mention how it's perfect for those who want an easy solution instead of having to pay extra fees or write complicated scripts.
How to make the most of webinar integrations?
At the end of a webinar, you can ask attendees to fill out an online form in order to gather more data about them. Doing so will allow marketers to follow up with targeted campaigns and increase conversions!
Integrating your webinar platform with any other service is crucial for increasing conversion rates while also avoiding having lots of manual work - which isn't something that every business owner wants or needs! You should mention how using this type of integration allows companies to save time without sacrificing results; it's definitely great news for growing businesses like yours who want nothing but the best when it comes down to boosting their bottom line.
Find out more about LiveWebinar integrations.
Can you integrate everything?
There's no doubt that integrating your webinar software with third party solutions will make it easier for both marketers and sales teams alike - but what about those solutions which don't integrate well enough? What can you do in this case?
You should mention that simply creating your own webhooks is probably the best way of adding functionality and increasing the value of any online meeting or webinar solution.
What are Webhooks?
Webhooks work by sending out an API request to a third party service over an established connection, which allows businesses to automate certain processes while saving time along the way! This type of integration can be used for various things - from triggering emails after someone has registered their email on a website to automatically setting up meetings once users have completed a lead form submission. You should also mention how it's important for marketers not only rely on what other solutions offer but create their own integrations if needed.
Webhooks are a great way to automate various processes within your webinar tool, giving marketers more time for other tasks! Without them, you would need to rely on third party applications and services which might or might not work as expected - it all comes down to what capabilities they have in the first place. You should also mention how creating specific rules can help create an automated workflow that will improve conversions without needing lots of manual effort from both parties involved along the way.
Webhooks allow you to set rules for your triggers and take specific actions in response. Webhooks are an event-driven approach which means that they only run when something happens rather than repeatedly running if it hadn't already occurred.
Get to know more about Webhooks in LiveWebinar here.
Over and out
Integrate everything you've got today! Integrating tools like email marketing platforms and CRMs is crucial when looking for ways of boosting conversion rates while ensuring reliable results at the same time. Webhooks are also great to use when looking for ways of automating processes and saving time in the long run.
We offer that all in LW - you may want to give us a g