Webinars have gained a lot of popularity in recent times. They are widely used, whether it's for education, business, networking, or marketing purposes. That's great, but you may not have time to run similar webinars repeatedly each time you want to. You may also not get the ROI you want from this rather time-consuming process. A solution to this problem is to run automated webinars that can be viewed at any time, anywhere, and on any device.
In this post, we will explore the benefits of automated webinars. You will also learn how to use the latest tools that will let you organize automated webinars with ease and make quick money with it.
What are automated webinars?
Automated webinars, also known as evergreen webinars, are pre-recorded webinars that are scheduled without the need for active supervision of the host or the organizer. This can lead to high-quality interaction from your intended audience and can boost lead generation with minimal effort on your side. To put it simply, you make a one-time recording, and then you utilize these pre-recorded webinars to continually connect with new audiences and inform them about your products.
LiveWebinar is a webinar platform that lets you easily create and run automated webinars that remain relevant and valuable over time, giving you a powerful tool to reach your audience whenever and wherever you want. This user-friendly platform not only saves you time and effort but also widens your reach, increases engagement, and boosts conversions. Read on to see how LiveWebinar can help you create high-impact evergreen webinars that support and grow your business.
Benefits of automated webinars
#1 Cost savings
Running automated webinars allows for notable savings in both time and money. The need to personally organize, host, and monitor each webinar is eliminated, leading to substantial reductions in cost, particularly if you host webinars frequently.
#2 Easier planning
Marketers know one thing for sure: schedules vary greatly throughout the year. Things rarely go according to plan: time zones change like clockwork; meetings pop up out of nowhere; and people stop responding altogether.
Planning ahead is easier with webinars because they can be pre-recorded and uploaded when it is convenient to do so. Although there will always be variables such as time zone differences, automation allows you to more effectively manage your evergreen webinar content. By analyzing analytics data from previous engagements, you can figure out what day and time are best for your webinars (and events).
#3 Quick expansion of your business
Taking your business to the next level is simpler with automated webinars. Instead of manually setting up a webinar to run daily or weekly, all the groundwork needs to be done only once with automated webinars; this proves to be a significant time and cost saver.
#4 Convenience for your audience
Forget about the hassle of adjusting to specific dates or time zones, or managing schedule conflicts with other events. Evergreen webinars operate on a continual loop, freeing you from the time-consuming task of organizing live events. Your audience can attend them whenever they like.
#5 Less work and preparation
In automated webinars, the host doesn't need to be present during the actual presentation. This means you have the freedom to focus on other essential tasks, expand your reach to global audiences in different time zones, and extend the lifespan of your content without the need for real-time participation. It's a set-it-and-forget-it approach that streamlines your workflow and provides flexibility in managing your webinars.
#6 Enhanced lead generation
If your goal is to generate new leads or increase your current rate, using pre-recorded videos can be an extremely profitable strategy. For example, you can incorporate email marketing campaigns or optimize landing pages to boost your company's lead generation. With evergreen webinars, you can reach thousands of people simultaneously without incurring additional advertising expenses.
#7 Optimized resources
The result of using automated webinars is that you are able to create a library of resources tailored to our audiences using evergreen content. Using evergreen presentations that are ready for your audience whenever they need them on a monthly, quarterly or annual basis can accomplish this.
Evergreen automated webinars have the advantage of being recorded, so you don't need as many staff on hand waiting for questions from attendees or having to find a lost keynote speaker to answer their questions before someone else does. As such, your team can focus on more important tasks including planning future content releases, brainstorming new ideas, or simply taking frequent breaks rather than tackling simple questions.
How to create automated webinars? Good practices
#1 Make sure the content is interesting
Bearing all the above mentioned tips in mind, you need to remember that the content of your automated webinars should be carefully prepared and adjusted to your audience. Creating interesting and high-value content for your automated webinars is key to audience engagement, satisfaction, and conversion, ultimately benefiting your brand's reputation and authority..
For instance, if you own a marketing agency then you might want to add automated webinars to your marketing agency software. Some of your specific examples may not appeal to everyone, so they may not be the best topics for your automated webinars.
#2 Choose the best webinar tool
This is extremely important. The right webinar tool streamlines the process of setting up, scheduling, and managing automated webinars. It simplifies tasks, reduces manual work, and offers intuitive features for a smooth workflow. You need to choose the best option and then, master the technology.
Also, make sure to consider the time zone in which your automated webinar will be live before deciding when is best to run it and where to promote it so that people can find it by searching those keywords or tags on Google, Facebook, or YouTube, etc.
#3 Record your automated webinar
Of course, address the intended topic or issue. There shouldn't be too much talking, since this can overwhelm listeners and cause them to tune out before you even get started. The voiceover with the brand logo should run for about 15-30 seconds. Present the most important information first. Your audience expects information split into bite-sized chunks. Consider including tips for success, benefits, and solutions to common problems.
Don't forget to keep it short. Usually, evergreen content is presented in a long format, but brevity is important since people only have so much patience before they move on. The webinar should last no more than 60 minutes and be broken down into short segments of up to 15 minutes. The typical length of an automated webinar is about 30 minutes - perfect if you want to keep it short and sweet.
Why choose LiveWebinar for your automated webinars?
For those looking to conduct on-demand events professionally, LiveWebinar serves as an ideal solution. Our software is dedicated to evergreen webinars that are custom-designed to ensure optimal user experience and productivity. With features like automated emails, customizable registration forms that capture customer data, engagement-enriching polls & surveys, and reporting capabilities, LiveWebinar offers a comprehensive toolkit to run automated webinars and boost your profits.
#1 Make use of custom Call-to-Action
With LiveWebinar it is possible to make your evergreen sessions as engaging as live events! One ingenious way of doing this is to add a custom call-to-action. Strategically applying call-to-action prompts during selected times can deeply involve your audience in your event. It serves as a motivational tool, encouraging your viewers to participate actively and engage with the event content more passionately.
#2 Encourage real-time interaction with live chat
Lastly, introducing live chat can immensely increase audience engagement. This feature allows for real-time interaction between participants where they can share their thoughts, provide feedback or easily make notes. The beauty of this feature is the saved Chat history.
Participants will not worry about missing out on essential points as they can always revert back to the chat history for reference. All these strategies combined will surely take viewer engagement of your evergreen event to another level. Remember, the more interactive your event is, the more memorable it will be for your audience. LiveWebinar enables you to achieve all that.
#3 Host webinars under your domain
Have you considered hosting Evergreen events under your domain? It's a fantastic method to support brand consistency while benefiting from additional promotion. With LiveWebinar, you can integrate your evergreen event directly into your webpage. Instead of leading your audience to a third-party platform, they can engage with the event directly on your site.
Creating automated webinars with LiveWebinar
LiveWebinar offers quite a few features to make automated webinars a breeze.
Read this step-by-step instruction, and see how easy it is to set up your automated webinar with LiveWebinar.
Step 1: Define your automated webinar schedule
The first step is to clearly define your automated webinar schedule. To do this, you need to decide whether you want your webinar to be scheduled for a particular time or, alternatively, you can also set it up to be "Just in time". The latter means that your webinar will be available instantly, providing maximum flexibility to accommodate different attendees across various time zones.
Step 2: Choose your video source
The next step is selecting the appropriate video source for your webinar content. For optimal reliability and quality, choose one of these recommended platforms: LiveWebinar, YouTube or Vimeo. If you have a recorded webinar on LiveWebinar, you can use it as your video source. Alternatively, you can upload your content onto YouTube or Vimeo and integrate it into your automated webinar setup.
Step 3: Set up call-to-action (CTA)
Now, it's time to plan and set up your CTAs. CTAs are crucial for enhancing attendee engagement and driving desired actions. Trigger your CTAs at strategic moments in your webinar to motivate your audience to act instantly. For example, you can prompt your attendees to sign up for a newsletter, purchase a product, or download a resource.
In addition to CTAs, consider setting up other room preferences for a well-rounded attendee experience. You can include a pre-webinar registration form to gather valuable attendee information, create an agenda to help attendees understand the workflows of the webinar, implement tracking to gauge attendee behavior or even set up paid tickets for monetizing your webinar.
All these steps build upon each other to ensure a smooth, interactive and fruitful automated webinar experience for both you and your attendees.
Evergreen webinars on autopilot
Prepare your evergreen webinars in advance or plan to host them only once. Then just choose the time and date, invite your participants, and let LiveWebinar handle the rest. Record it once, then leverage it afterwards continuously.
Customization at its finest
Engage in your evergreen sessions as if they were live events! Get your audience deeply involved in your events by implementing call-to-actions in targeted time frames. Embed your evergreen event onto your webpage to support brand consistency.
Use all of LiveWebinar’s features
Take advantage of the extra features that LiveWebinar offers and keep improving. Make the most of internal interactive tools and a batch of handy integrations.
