Webinar marketing is an essential way to promote a business through online videos. Webinars have gained more importance when the world was hit by a pandemic. They are an easy way to connect and communicate with people, through online streaming platforms. Webinars have become popular over the years, now 57% of marketers opt for 50 webinars a year. Most of the marketers have shown a positive experience by using this method.
Webinars can be used for many purposes, one can use this method to promote their business, showcase new products or features. It is also used to conduct informational purposes, to have an immersive experience with viewers.
It creates a sense of personal relationship with people, connects with anyone from any part of the world. It is mostly used by B2B marketers to enhance their brand’s name, to drive conversions, and to have a prominent name in the market.
The 5 Webinar Factors That Effects a B2B Marketplace
Brand awareness
Your B2B brand development is at your doorstep with these webinars. They are a great way to promote brand service. This brand awareness can lead to a greater name in the market as well as building a trustworthy relationship with clients and customers.
Lead generation
A webinar is an effective way to interact with thousands of people, and attract them to your platform. Leads are potential as they have taken out time to register and attend the webinar. These leads help in making a decision faster and converting them into loyal clients. Webinars help them in contacting them by their given data, this data helps them to stay in the loop and be a regular lead and later a customer.
Cost effective
Webinars allow businesses or marketers to connect from anywhere in the world. It saves up the expenditure from traveling and going to top places to have meetups. This saves time of preparations such as it records and schedules it beforehand and saves from the hassle presenting it live, or a live broadcast without worrying about a production team.
Nurturing
Every business wants to nurture and maintain their cash flows. They need to grow their business as well as generate great revenues. The faster you convert the more you will have conversions for a long time. Webinars are an important factor of speeding up and nurturing. It also helps in generating revenues quicker than other methods.
Informative
Webinars are a great door of information about any related topics. It is a great way to communicate with customers or leads to inform or talk them through about your B2B marketplace. These webinars nurture relationships, build loyal relationships. These webinars focus on a direct communications system, taking polls, conducting electronic votes and feedback. This collected information helps in making better decisions, and improving digital experience.
The Best of Webinar Strategies for B2B Marketplaces
Have A Webinar Agenda
Start by making an agenda. You need to have a goal for your business webinars and align them accordingly. Focus on a two-way agenda, and goals that it is easier to focus and teams can divide their work. First, you need to have a goal for your business. You have to figure out the target audience, leads, converting leads, and retaining customers.
Then, shift the focus on having goals for webinars. Make a goal list, ask the team to tackle them with grace. Make sure that visitors re-watch your webinars. You need a strong brand proposition to have more attendees. Cover the latest and trending industry topics, talk about them, and have a deep analysis of them.
Choose Knowledgeable Topics and Speakers
Since you have an agenda, targeted audiences now you need to figure out about topics and speakers. It is vital to have informative content in your webinars. Your buyer’s persona should have information to add value and provide education. The topic should hit right on targets that are market competitive, relevant, and fit within the market. This will hit the chances to have more people in your webinars to hit the pain points of targeted people.
Now, it is important to invite speakers who are from your industry and have a larger following. This will attract more people to be at your webinars. Choose speakers that are experts in your business industry; they will be an effective measure for your webinars.
Have your list ready
You need to make a list of your targeted audiences. You need to know the buyer's persona and how you are reaching them. Extract on what mediums can help in creating a webinars list. You can create an exclusive webinars list by carrying out an email campaign. Emails are a cost-effective way to reach and register people on your forum. Many B2B marketplaces are drifting to targeted email for webinars such as eWorldTrade.
Always add automation, also be aware of new email campaigns. These help in keeping the audience engaged. Boost up your email list now, to be mindful and aware of subscribers. Keep refreshing the CRM and take an update from the marketing team. Make sure people are responding, not discarding emails. One of the least important things to do is; schedule your emails. Many businesses may not want to open their emails on a Saturday evening.
Make An Inviting Webinar Landing Page
There are many conversion tactics to boost up sales and webinar traffic. Next, you need to look into other data-backed insights to have an opt-in webinar page. Naturally and traditionally a visitor lands on a page when it is attractive, designed well, and has an exciting offer upon registration. Make a critical and attractive registration page to integrate information.
Highlight all the major things taking place at the event. Mention the speakers, topics, and ask your audience to leave a question to ask the experts. Make an easy process of registration and give an early bird discount to new subscribers or loyal customers. Avoid doing any roadblocks, so it does not jeopardize the stature of the webinar. Get a well-developed landing page for your B2B marketplace so it is easier to write landing copies, registration pages.
Work By a Schedule
Now, getting more into details of webinar strategy, it is time to make a schedule for your webinars. Scheduling is important, moreover a crucial point in having a webinar. Many researches and studies are collected to find out about a better day for webinars. Usually, Monday is tied up and not a good day to conduct a webinar. Coming to mid of the week, Wednesdays are a good choice but the best day is Thursday. The stats do not show much difference from Tuesday to Thursday are better for webinar traffic.
Next, looking at the time and duration of the webinar, don’t go overboard with time. The best time to have a webinar is in the mid-day, when people are on a break from their work. Don’t stretch the webinars for more than 40-45 minutes so it does not divert the attention of the viewers. Wrap up the show and questions session in these minutes. In the Q/A session the questions are limited and with moderate answers.
Have Polished Webinar Tools
Running a webinar and expecting to have a flood of revenue is a fool’s dream. You have to be vested in a number of things. One of the most important tools is technical tools and techniques. These tools upgrade the working of webinars and can boost its viewership. For better results, you may look into getting software and scheduling tools.
To broadcast your webinars in a better way, you need to have a swift internet connection. To enhance it even more, set it up with better microphones as well as a lighting system. Web-cams are an important part, they have to be very well working to capture everything. Other than these tools try to make an attractive background that does not bore the viewers.
The software needs to be able to build landing pages, fine UX designs, and good quality speakers for listeners. Integrate polls for queries, questions, and surveys.
The Best Format to Use in Webinar Marketing
Organizing webinar can be a real task, it is important to select a format for a webinar. When you have selected a topic and speakers, it is time to select a proper configuration. You have to select a strategy that can target the audience. The webinar can be a discussion between two people, a pre-made presentation, or a panel of individuals sitting altogether.
Conclusion
Webinar marketing has become one of the most common mediums of marketing. There is a long process to make it successful, and it is simple to do it. You have to work on it with dedication and give it a fair time to make it work.
Webinars are one of the highest boosting strategies for converting prospects. Every small to big company is including it in their strategies. It is vital to add to a B2B business marketing strategy. Now it has to be done smartly.