Are you running webinars or planning to start? That's a great decision – webinars are an ideal way to share valuable content, promote your business, or connect with your audience. They require a lot of work and preparation, it's true, but with the use of modern optimization tools, including AI, you can significantly reduce the time you spend on preparations.
Read the post below to learn how to make your work on webinars easier by using artificial intelligence. We have researched the topic thoroughly and assure you that it works! You just need to know where to start.
Let's say you conduct regular online workshops, for example, on herbal therapy and natural methods of supporting the body. You've also written an e-book and are the author of many publications on the Internet. It's natural that you want to share your knowledge during webinars. You also want as many people as possible to sign up for your training.
However, what's important, and perhaps most crucial to you, especially given other daily responsibilities – you want to spend as little time as possible on the actual organization of the webinar. The priorities are content, message, and your knowledge. The quality of the content counts, and that's what you want to focus on.
Prompts – How to Write Them So the Tool Does What You Want
Let's start with a brief introduction that applies to both content creation and the generation of images, videos, or music using AI. The key to success is a well-written prompt. A prompt is essentially a command you give to the tool, which it then uses to generate content, images, graphics, presentations, or videos for you. There's a lot that can be said about prompts, and we encourage you to read our article on this topic here.
Here are a few basic principles for creating prompts:
1. The prompt should be precise
When writing a prompt, you need to consider what exactly you're asking for. What do you need? Where should the generated text go? In what style should it be written? Should it be formal or informal? Describe the company for which the text will be created. Do the same if the task relates to creating graphics or video. Describe the function the written content should serve. Precision is incredibly important. Create a repository of the best prompts for your own use and draw from it for similar tasks. At the same time, try to make the command specific – avoid long, drawn-out descriptions.
2. Compare several responses to the same prompt
Don't settle for the first response that the AI tool creates based on your prompt. It often turns out that you need to further refine the prompt and clarify certain guidelines. This is perfectly normal. You can generate the needed content several times and choose the elements that best fit your vision and needs. It's like building with blocks – the best effect is achieved after certain revisions and modifications. So don't take the first proposed content in its original form and play with it further.
3. Read and correct the content you’ve received
This sounds trivial, but it's really worth doing. Edit, adapt and correct where necessary. It's important to remember that AI tools are here to help us work, but we, humans, have control over them and we're responsible for the final effect. Whether it's an email text with an invitation to a webinar, a graphic, or a social media post – you decide what will be in it and what form it will take.
You can read more about the rules for generating prompts here. And also here.
Now let's get to the heart of the matter.
How to Make Webinar Organization Easier Using AI Step by Step?
Let's break down the work on a webinar into several stages and explain what we can do to make the task easier using AI.
Preparing Webinar Content
The subject is very broad and a lot depends on the creativity of webinar hosts, and here we'll discuss essential content types, primarily focusing on creating impactful presentations. You can also include videos and graphics to illustrate what you want to convey to your audience.
It's also worth using the option of easy content translation. For this purpose, you can use ChatGPT, but there are also tools dedicated to written translations, such as DEEPL.COM.
Plugins that check the grammatical and punctuation correctness of text for you are also useful, such as Sapling.com.
How to Create Presentations Using AI
When it comes to the written content of the presentation itself, you can use ChatGPT to create specific descriptions or summaries. There are also other tools to choose from, such as JASPER CHAT and NEURONWRITER, among many others.
- ChatGPT
- JASPER
- NEURONWRITER
You can find a list of other tools here. It's worth using modern AI tools to create presentations. They allow you to edit content, add graphics (including those generated by AI), or videos. Within these applications, you can create an entire presentation, based on a prompt, whether they be general presentations or more business oriented types, like a pitch deck. The choices are vast, to mention a few:
- TOME AI
- SIMPLIFIED AI
- Story.doc
The principle is simple: after generating slides, you can edit them just like any other presentation and export them to PowerPoint. This way, you save time on tedious designing. These applications help you focus on what's most important – the message, which they quickly transform into a graphic and content form that you would otherwise spend hours designing.
During the webinar, you can also share videos you've prepared that showcase the advantages of your product or service. The video format always enriches the message and makes participants more engaged in the content. We'll write more about the video below.
Webinar Promotion
Certainly, the content of your presentation is crucial, yet one might argue it's just the beginning of webinar preparation. The length of this journey depends on various factors: your experience, proficiency, and the tools you are using. One of the most critical aspects is choosing the right webinar platform. You can delve deeper into this topic here.
Emails and Communication Using AI
When organizing a webinar, you want as many people as possible to register. Thus, informing potential attendees in advance is essential. This is where AI comes into play. Utilizing email writing assistants powered by ChatGPT technology can speed up email creation, suggest engaging subject lines, and even optimize content for A/B testing.
These types of emails are important for organizing webinars:
Invitation Email
It includes specific details: date, link, and topic. It can also contain the agenda, presenter's biography, and links to other events.
Other essential emails:
- Confirmation of registration
- Thank-you for registration e-mail
- Registration reminder
- Thank-you email after the event is over
The post-webinar email can also include a link to the recording or a certificate download link. Certificates serve as a valuable asset for further education or career development.
Advanced webinar platforms such as LiveWebinar offer extensive features, including easy configuration and integration of various email types. Numerous templates for various occasions, personalized according to needs, and dynamic content are easily available.
SCREEN
LiveWebinar allows you to personalize email content and facilitate optimized email sending. Features like one-click registration link significantly streamline registration for those who are already on the mailing list, which contributes to increased registration rates.
Webinar Landing Pages
It's also valuable to create a landing page related to your webinar. Even for the content on these pages, you can take advantage of AI to make your job easier. You can easily add the necessary graphics and photos.
There are webinar platforms that allow the creation of registration pages directly within their functionality, which is very convenient. LiveWebinar is one of them.
Social Media Posts
Undoubtedly, now you can't have any promotion without social media. This is especially important in the case of organizing webinars for obvious reasons – your audience follows social media and that's where they look for information about online events that interest them.
When writing posts for social media, ChatGPT will obviously be useful, even in its free version. Prompts may be really simple, but at the same time, as mentioned above – specific. For example:
"Create a promotional LinkedIn post about (product, service, company). Include that you are creating content for people belonging to the target group (and describe it)."
Artificial Intelligence can help:
- write the content of the post,
- select hashtags and emojis for the post,
- choose topics and streamline ideas,
- plan the campaign.
Promotional Videos
During webinar promotion, you can also share with your audience short videos you have prepared that showcase the advantages of your product or service, and also invite them to the webinar and encourage them to participate. Video format always enriches the message and makes participants more engaged in the content.
When promoting a webinar on social media, a teaser video works best: a short, attractive video encouraging participation in the webinar, which can be shared in the form of reels as well. Before the era of AI, creating these videos was quite a complex process.
Now you have several methods for generating video content, which significantly speeds up the process. You can create videos:
- based on another video,
- using a photo,
- based on a written description,
- starting with a general idea.
There are, of course, plenty of AI tools for generating video. These include:
- HEYGEN
- RUNWAY
In general, these platforms have many great functions for editing video materials. Possible features include:
- advanced and easy video editing,
- erasing objects that you don't want in the frame,
- removing the background in a few simple steps,
- enhancing recording by attaching a logo, graphics, or text to moving objects,
- processing the existing video based on a prompt formulated on similar principles to the prompts used for generating text.
Another convenience is the ability to translate speech on videos into foreign languages. Here, ELEVENLABS will be useful, thanks to which you can easily lay an audio track of a foreign language narrator, thereby expanding the circle of potential customers.
It's worth knowing that an interesting option has also been introduced on the Canva platform. For some time now, Canva has integrated with artificial intelligence, which allows for quick creation of videos and graphics based on verbally formulated prompts. You can choose, for example, the style of the image to be created and its color scheme.
Graphics
Graphics are a vital part of the materials prepared during the webinar creation process. You will need them at virtually every stage:
- in the content of the presentation shown during the webinar,
- for the webinar registration page,
- for social media posts,
- as thumbnails for videos,
- as a complement to the email content.
For preparing photos, you can use popular tools such as MIDJOURNEY, as well as DALL-E 3, which is available as part of ChatGPT Plus. There is also PEBBLELY.COM, a product photo generator. Just add a photo, and the program will generate a series of pictures showcasing your product.
What else to remember when preparing a webinar?
The fundamental issue is, of course, the choice of a webinar platform that facilitates preparations and ensures a successful broadcast. When choosing, pay attention to whether the tool is intuitive and easy to use. Especially if you are a beginner webinar creator, look for a platform that offers quick and direct support, as well as technical assistance. Integration with marketing automation tools is also essential. LiveWebinar is such a platform.
In Summary
Undoubtedly, the use of artificial intelligence (AI) in webinar organization opens up new opportunities for both organizers and presenters, making the process more efficient and faster. With AI, you can create textual and visual materials and freely modify their form so that they can be reused multiple times. In plain terms, AI not only simplifies webinar logistics but also enhances the quality of educational and networking experiences, which translates into greater event success. Regardless of the size or theme, every webinar can benefit from the application of modern AI solutions.
However, remember that YOU are the one responsible for the final form of the content, images, or videos. It is YOU who conveys your thoughts, ideas, and knowledge. AI tools are only there to help you organize work more quickly. We hope this short guide was an interesting introduction for you to the world of AI in the context of webinars, making your work easier. If you want to learn more about the possibilities of a modern platform for organizing webinars, we invite you to visit our LiveWebinar page.
