Throughout recent years webinars have been extremely popular and this trend is still rising. According to the latest research, about 57% of marketers run more than 50 webinars a year (ON24). It's good news for the organizers, but it also means the competition is fierce. You need to ensure then that your webinars really stand out from the crowd.
How to achieve it? One of the ways to do it is to brand them, giving your webinars a consistent look and feel. This way you do more than just catch the eye; you build your brand's recognition, gain trust, and engage more deeply with your audience.
In this post, we're going to give you some tips on how to create a strong brand identity for your webinars, helping you distinguish yourself from the fierce competition.
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What is webinar branding?
Webinar branding is about making your webinars look and feel like they belong to your brand. This basically means choosing the right colors, logos, fonts, and images that match with your company identity. There are certain methods and tools to do it, and we will discuss them in more detail later on in this post.
Why webinar branding matters
Your brand is like your company's personality. It shows your values and how you treat your customers. Bringing this personality to your webinars can help you stand out and be remembered.
A strong brand identity builds trust, recognition, and loyalty among your audience. In webinar campaigns, consistent branding can elevate your presentations and help you build a group of loyal customers.
Here’s how webinar branding helps:
- Builds recognition and trust
Good branding makes your webinars immediately noticeable. For instance, if you’re known for being professional and reliable, show that through the colors and themes you use in your webinar. Furthermore, you will use materials related to the webinar for promotional purposes across different media channels, which further helps in promoting your brand identity.
- Makes you unique
With so many webinars out there, it’s easy to blend in. But with strong branding, your webinars can stand out. This could be through the way you present your slides, the colors you introduce, or simply the way you speak. Every bit of uniqueness attracts more attention.
- Adds value
People often pay more for brands they trust and recognize. For example, if you are a marketing agency known for creativity, a webinar that showcases this creativity can make your services even more attractive. This means customers might be willing to pay more for what you offer.
How to reinforce your brand identity in webinar campaigns
Webinars are a powerful tool for connecting with your audience and promoting your products or services. But to truly make an impact, you need to ensure that your brand identity is consistent across all webinar campaigns.
Creating branded webinar experiences
To create branded webinar experiences, start by ensuring that your webinars align with your brand's visual and verbal identity. This means incorporating your brand's colors, fonts, and logos into your presentations, as well as using consistent language and messaging.
Achieving visual consistency
Visual consistency is key to webinar branding.
- Use your brand's color scheme across slides and visual elements.
- Place your logo prominently, like on the opening slide, making sure it fits the screen well.
- Ensure your promotional materials, such as landing pages and emails, reflect your brand.
Branding best practices
Follow these webinar branding best practices to create a cohesive experience:
#1 Customize your webinar platform
Use a platform that allows you to personalize the look and feel of your webinars to match your brand. LiveWebinar has a special functionality, Branding Tool, that lets you brand your webinar room, waiting room, and other materials connected with the webinar.
#2 Brand your webinar room
Choose a webinar platform that enables you to include your colors and brand identity into the layout of the room. Customise also the waiting room and all the places that your attendee is going to see.
#3 Keep a consistent slide design
Ensure your slides are visually consistent with a clear structure and branding elements. The same applies to all the materials you present.
#4 Brand event registration pages
Create branded registration pages that reflect your brand's visual identity. It is good to choose a webinar platform that enables you to create personalized, branded registration and landing pages. Such a platform is LiveWebinar. Read more about how to create a great registration page here.
#5 Send branded emails
Brand your pre- and post-webinar emails. Include your logo and use brand colors in invitation e-mails, thank you emails, follow-up emails.
Some webinar platforms also allow you to brand domains that you organize your meetings on. This will surely make a professional impression on the attendees. LiveWebinar offers this option in the Enterprise Plan. Check out the plans here.
#6 Integrate your brand identity
Integrate your brand identity into all aspects of your webinar marketing campaigns: Add logos to promotional materials, e-books, SM posts and more! Aligning webinars with brand guidelines is easier than you think.
#7 Use proper tone and language
Use language that matches your brand's tone. Whether your brand is formal or casual, make sure your webinars reflect that style.
#8 Show your brand values
Showcase your brand's values in your webinars. Whether it's sustainability, innovation, or customer focus, weave these values into your content.
#9 Strengthen brand recognition in webinars
To strengthen brand recognition, focus on creating a seamless experience for your attendees. Consider incorporating interactive elements that reinforce your brand identity, such as branded polls, Q&A sessions, and branded downloadable content.
Use the best tools!
Branded webinars are recognized as highly effective marketing tools that not only elevate brand awareness but also generate reliable leads.
How to choose the best webinar platform to brand your webinars? First of all, you should look for software that has got features such as the Branding Tool. Secondly, you need a platform that enables you to easily personalize your webinar landing pages and email templates. It's also good to have at hand features such as Ad Banners and Call-to-Action buttons that can be personalized.
Such a platform is LiveWebinar.
At LiveWebinar, we're here to help you design and launch branded webinars that will foster market growth and set your business apart from competitors. To explore how we can support your brand’s expansion through impactful webinars, enter our site and choose the best plan.