A paid webinar is a type of online meeting that gains increasing popularity. Unlike free webinars, paid ones offer more detailed and insightful knowledge, and are often conducted by industry experts.
In this article, we'll explore how paid webinars work, why they're becoming more popular, what you need to know to create such an event yourself, and introduce a tool that will help you plan and deliver paid webinars as quickly as possible.
What are: a webinar and a paid webinar?
A webinar is an interactive form of presentation where the presenter shares their knowledge and answers questions from participants, who can join the training from anywhere in the world, needing only the right device and a stable internet connection.
On the other hand, a paid webinar is an online seminar requiring participants to pay a certain amount of money to participate. These events are typically organized by companies/specialists in a specific field who have something special to offer.
After making the payment, participants receive information about the date, time, and link to the meeting. During the webinar, the presenter delivers knowledge through multimedia presentations, videos, or lectures. Participants can ask questions and comment in real-time using chat.
Paid webinars are particularly popular in two cases:
👉 among companies wanting to train their employees to expand their skills
👉 among companies aiming to deliver quality information to customers to enhance their knowledge, boost sales, or promote products and services.
Offering paid webinars can thus be a source of income for experts in a specific field who wish to share their knowledge and skills with others.
It’s also worth mentioning that paid webinars often become available as recordings, allowing participants to watch them at any time if they can't attend the live training.
Why are paid webinars popular?
Paid webinars are popular for several reasons. Let's identify them.
As mentioned, paid events are often led by experts in a specific field, who can more easily share their knowledge and skills online. Their expertise often goes beyond what is available in free sources, significantly enhancing the appeal of these online gatherings.
Additionally, these webinars often offer participants the chance to ask questions and get real-time answers. This allows for interaction with the presenter and deepening of knowledge. Also, it provides an opportunity for communication with other participants, facilitating an exchange of experiences and advice, which can be a valuable source of knowledge.
The accessibility of paid online events from anywhere in the world, allowing participation from home or the office, also contributes to their popularity. Interested individuals don't need to travel or take time off work or other commitments to partake in training. They also save on travel and accommodation expenses related to attending an event.
Of course, paid webinars are often automated and recorded in advance. This accelerates many company operations, enhances the production and issuance of recordings, and increases audience engagement.
These recordings are also available immediately after the event ends, allowing participants to watch at their convenience if they can't attend the live training. The audience can also track their progress and revisit the material as needed.
There are many more reasons why paid webinars are popular. All contribute to making this type of online meeting increasingly popular among companies, organizations, and individuals seeking to develop their skills and acquire valuable knowledge online.
How does a paid webinar work?
Paid webinars are not complicated to plan and organize. However, to deliver high-quality experiences, it's good to know how these events operate.
#1 Registration
Interested people usually must register on a website with information about the webinar. During registration, everyone must provide personal details, an email address, and make a payment to participate in the event.
Remember that organizers may require more detailed information during registration, such as the place of work.
When registering, one must select one of the available payment methods and pay the participation fee.
#2 Participation confirmation
After making the payment, the participant receives confirmation of their participation in the webinar along with a participation link. This link is usually sent by email or is available on the website hosting the seminar.
After completing registration, it is good to lookout for any emails or messages from the organizer, which may contain changes to the program or instructions for participating in the event.
#3 Preparing for participation
Preparing for the webinar before it starts can help with smooth technical handling and full utilization of training opportunities.
Before the meeting begins, both the presenter and the participant should check their internet connection and ensure that the software they are using is reliable. Organizers often provide special download instructions before starting, which helps at this stage.
What can you do to prepare well for the meeting?
- Check the technical requirements,
- Ensure you have internet access,
- Prepare writing materials,
- Find the webinar link,
- Log in to the platform.
By following these simple steps, you can minimize the risk of technical issues and focus on gaining knowledge during the webinar.
#4 Participating in the webinar
At this stage, the participant gains knowledge and information about a specific field or product. The presenter usually:
- presents the content,
- introduces the topic upon which the webinar is based,
- shares information and experiences.
They may use various multimedia tools, such as slides, films, or video presentations, to enrich their presentation.
Information exchange occurs between the host and even among participants, as they may have the opportunity to talk to each other, for example, via chat. They can also solve tests, polls, quizzes, etc.
#5 Conclusion
At the end of the webinar, the presenter summarizes the topics discussed and addresses additional questions during the Q&A session.
It’s worth noting that in the case of paid webinars, organizers often allow recording the lecture, which participants receive after the event ends. This way, they can repeat the material or fill gaps in knowledge.
Organizers send the recording electronically, e.g., to the email address provided during registration. The material can be sent immediately after the webinar or even within a few days after the meeting ends and is important because it allows the audience to revisit and consolidate the acquired knowledge, as well as make better practical use of the training.
In some cases, organizers may also provide additional materials or resources, such as e-books, recordings of other training sessions, or tools for use in work or daily life.
#6 Feedback and ratings
Feedback and ratings are important for organizers of such meetings, as they allow for assessing the quality of the conducted webinar and improving future trainings.
Often, webinar organizers ask participants to fill out a survey or provide a rating to know their opinions about the event and whether it was valuable. In the survey or form, interested parties can evaluate many aspects, such as the quality of training, the presenter, content, and technical execution of the webinar.
But feedback and ratings are essential not only for organizers but also for potential participants looking for information about the quality of training and expecting the training in which they invest their money to be valuable and helpful in their development.
Therefore, feedback and ratings are often published on the hosts' websites or other portals, to demonstrate their value and help potential participants decide on participating in future paid trainings.
5 Requirements for building a paid webinar
Anyone, even those inexperienced, can build a paid webinar. Now that you know what it looks like, you need certain skills to create one.
Planning
The person creating the webinar should know how to plan and organize the training, including defining its:
- theme,
- content,
- duration,
- directions,
- training goals.
Technical skills
You’ll face choosing a platform to conduct the webinar and things such as handling the microphone, camera, and other tools. These are not huge demands; nevertheless, handling these tools will be necessary.
Presentation delivery
You should also know how to prepare and conduct a presentation in a way that captivates the participants and helps them understand the presented content. If you're uncomfortable on camera, you can opt for automated, pre-prepared paid events, where you have many attempts to record audio and video.
Marketing and sales
It's also good to have some marketing skills, including creating marketing materials, conducting social media marketing, email marketing, etc. The person creating the event must also know how to sell their training, including how to set ticket prices, discounts, promotions, etc.
LiveWebinar can help!
If you're looking for assistance with producing paid online events, choose LiveWebinar! This platform provides you with many custom features, an intuitive interface, ease of use, automating tools, and much more.
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This platform helps with:
- ticket sales,
- participant verification,
- integration with payment systems,
- providing tools for interacting with the audience,
- monitoring of customer registration,
- recording the webinar,
- automating the webinar.
LiveWebinar is a tool offering a range of options useful for organizers of paid events, thus facilitating the organization and conduct of online training and increasing training efficiency. If this is what you expect, create a free account and see how our platform works.
You can read more about paid webinars in LiveWebinar here.
Summary
A paid webinar is an effective way to gain knowledge and skills in a particular field and increase awareness about your products and services. If you're also interested in the benefits that come from online events, don't wait any longer and opt for LiveWebinar.