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FAQ -> Integrations -> How to integrate MAILCHIMP with LiveWebinar
How to integrate MAILCHIMP with LiveWebinar
To integrate your email automation solution with our platform, go to “Integrations” in the user panel and choose “Marketing Automation”.
Choose your e-mail automation solution from the list and fill in the needed information. In most cases, it will be the API key/secret or access token that you have to generate in your marketing automation platform and paste into the right fields in your LiveWebinar account.
After you save the integration with a particular 3rd party platform, you will be able to connect your registration form to this solution.
MAILCHIMP
1. Login into your LiveWebinar account and go the “Integration” and then to “Marketing Integration” in the main menu. Then choose Mailchimp.
2. Go to Mailchimp. Log in to your Mailchimp account and click on the “Account & Billing” in your Admin Dashboard in the right sidebar.
3. Next click on the “Extras” and choose “API keys” to find your API key.
Copy the API key and paste it into LiveWebinar. Next, click on “Save” button.
Configure Mailchimp integration during event creation.
When creating a new event in LiveWebinar, add a registration form.
The general procedure is as follows: First, you need to create an event, then design a registration form attached to it, and once it’s done, you need to configure the integration to that form. This is how you do it step by step:
To attach a form to a specific event, go to the "Registration" tab in the upper menu panel of the chosen event and choose: “Design new form”.
When creating a form, remember that you need an “email” field in your form to save attendee data to the selected marketing automation tools.
You can also select one of the existing forms to configure the integration.
Then click “Manage” and you will be transferred directly to the chosen form.
On the top bar with the form settings, select “Marketing automation”.
Enable the option with the switch and click on “Add next integration”.
Select Mailchimp as your provider.
You also need to do the mapping.
Data mapping is the process of matching fields from one database to another.
We extract the data from the first system, we modify it, and then we send it to the other system.
Choose the list where you want to send the contacts collected during the webinar.
Match the fields if needed. Click the Save button to finalize your settings.
By following these steps, you can successfully integrate Mailchimp with LiveWebinar, enhancing your ability to manage webinar registrations and automate your marketing processes. If you encounter any issues, refer to the support documentation of both platforms or contact their customer support for assistance.
