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FAQ -> Integrations -> How to properly connect a tracking pixel to LiveWebinar?
How to properly connect a tracking pixel to LiveWebinar?
The LiveWebinar platform allows webinar participants to be tracked using so-called tracking pixels. Currently, it is possible to use:
- Google Tag Manager
- Google Analytics (including GA4)
- Facebook Pixel
- LinkedIn Pixel
- Segment Pixel
- Custom pixel
Below are step-by-step instructions on how to use the tracking pixel option.
1. In the event creation panel, go to the Tracking tab
2. Here you can paste the appropriate keys and identifiers to properly configure the service. 
Google Tag Manager - For Google Tag Manager, paste the Container ID (in GTM-XXYYZZZ format). You can find it, among other things, in the Google Tag Manager main panel, which will be displayed right after logging into the service.
Google Analytics Universal - copy and paste the Tracking ID, which you will find in the admin panel.
Google Analytics 4 - copy and paste the Service ID, which you will find in the admin panel.
Facebook Pixel - copy and paste the Pixel ID from the Events Manager tab in your account
Pixel segment - you can find more information here.