FAQ -> Other -> How to build an invitation form for a webinar

How to build an invitation form for a webinar

Webinar is an excellent marketing tool that helps you generate leads, build relationships, and close deals. In order to make a webinar successful, you need to take care of a few factors – and have a well-designed invitation form. But how to do it so you can achieve the best results?

01 Include a strong headline

The headline is the first thing people will see when they come to your invitation form, so it’s important to make it attention-grabbing. Use actionable language that entices people to sign up for your webinar, so they don’t simply scroll past it. When writing your headline, think about what would make someone want to attend your webinar. Scream the value straight away!

02 Get to the point

Your invitation form should be short and to the point. Include only the most necessary information, such as the date and time of your webinar, the topic, and who will be speaking.

You can expand it in the description part. Write a short and sweet description of what your webinar is going to be about. This is your chance to elaborate on the benefits attendees will get from attending. Keep it under 200 words so people can easily scan it. And make sure it’s clear!

03 Use engaging visuals

Make sure to use engaging visuals in your invitation form, such as images or videos. This will help capture people’s attention and make them more likely to sign up for your webinar. As they say, a picture is worth a thousand words.

04 Offer an incentive

Offer an incentive, such as a free e-book or access to exclusive content. Such an activity can make people more likely to sign up, as they know they’ll be getting something in return – and you can be surprised how much people are willing to give their contact information for a freebie.

05 Use an optimized form

Make sure to use an optimized form that’s easy to fill out. Include all the necessary fields, such as name, email address, and phone number. And make sure the form is mobile-friendly so people can easily sign up from their phones – this is something that's often overlooked yet it's crucial if you want to get more sign-ups.

06 Add call to action buttons or links

As with any other marketing materials, make sure to add call to action buttons or links in your invitation form. This will encourage people to sign up for your webinar. Use strong and actionable language, such as “Sign Up Now” or “Register for the Webinar.” Don't overdo it either, one or two call to actions should be enough.